Tag: truth

The 3 Ts of the Social Age

June 4th, 2015   •   no comments   

The 3Ts of the Social Age
Courtesy of Drew’s Marketing Minute

Truth. Transparency. Trust.

These 3 Ts are the cornerstones of business, leadership and management. They also make good business sense in the social age – one where reputation, authority and influence matters more than slick advertising or clever creatives.
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The Language of God: Book Review

April 13th, 2014   •   no comments   

The Language of God Francis S Collins

Are science and faith compatible? Can we reconcile our religious beliefs with scientific evidence of how life began?

Enter The Language of God.

Written by former esteemed Director of the Human Genome Project, Dr Francis Collins, the bestselling volume is an ambitious effort to marry Collins’ Christian faith with his beliefs as an eminent scientist.
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Marketing – Fact, Fantasy or Fallacy?

May 6th, 2012   •   2 comments   

Too bad marketers don’t have growing noses like Pinnochio! (source of image)

In the world of marketing, there are three schools of thought.

The first is the school of facts. Proponents of this idea hinge much of their marketing on bread and butter issues, focusing on very tangible aspects of their products or services such as cost, value, features, utility, convenience and savings.
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