Published in 2009, Mitch Joel’s book on business strategy in the age of social media titled Six Pixels of Separation is a laudable effort to tie in the disparate threads of the online world for those keen to experiment in this space. Covering a broad expanse of concepts and ideas – from crowdsourcing, community building, content creation, to platform specific strategies – the book provides a good introduction to the world of social media and digital engagement.
Quoting liberally from new age thinkers like Seth Godin, James Surowiecki (The Wisdom of Crowds), Malcolm Gladwell and Chris Anderson, the founder of Twist Image offers advice and insights on topics such as starting a blog, developing a community, and extending one’s business in the age of “Participation 2.0”. Regular followers of social media gurus will probably be familiar with many of the strategies proposed. Read More