Tag: twitter

The Art and Science of Influencer Marketing

June 15th, 2016   •   no comments   

The art and science of influencer marketing

Do you recognise these social influencers? (via Singapore Blog Awards 2014)

What can brands do to improve the outcomes of their digital marketing efforts by working with influencers? How can they harness the power of influencer marketing?

As a content and social media marketing person, I often pondered these questions.

Looking at the breadth of brands on social media, I noticed that the most successful ones either work closely with influencers to magnify their marketing might, or end up becoming influencers themselves.

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How to tell winning brand stories on social media

April 11th, 2016   •   no comments   

How to tell winning brand stories on social media

Courtesy of Listening books blog

When was the last time you read, heard or viewed a compelling brand story?

Every single day, we are inundated with hundreds and thousands of itsy bitsy stories. Served in bite-sizes, these seemingly endless anecdotes reach us through our ubiquitous digital devices.
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Beginners Guide to B2B Digital Marketing

March 14th, 2016   •   no comments   

Beginners Guide to B2B Digital Marketing

OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.

How can a B2B company like yours make use of digital marketing? After all, B2B marketing is very much a face-to-face deal involving a generous meal and a hand shake right?

Well, not really.

As a long-time purveyor of B2B marketing (this business blog is a case-in-point), I reflected on what worked and what didn’t in the B2B space. First, let me clarify what the difference between B2C and B2B digital marketing on the web is like.

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QR Codes and Other Epic Marketing Fails

June 15th, 2015   •   2 comments   

QR Codes Kill Kittens

QR Codes. They are the greatest thing since sliced bread. After all, they allow you to “gamify” your business in clever and inventive ways right?

Wrong! Well, at least according to “UnMarketer” Scott Stratten.
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Global Findings in Social Media Customer Service

February 3rd, 2015   •   no comments   

Wonder who the global kings and queens of customer service on social media are? How do Facebook and Twitter rank in social media customer service?

The answers may surprise you!
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Social Media Drove Almost a Third of Web Traffic

February 1st, 2015   •   1 comment   

Social Media versus Search

Social media has officially trumped Search as the main source of traffic to websites! Well, at least according to Shareaholic.

In their latest report on social media traffic trends, Shareholic updated that social media platforms like Facebook, Pinterest, Twitter and others were responsible for driving 31.24% of overall traffic to websites in December 2014. This was a sizable 22.71% increase over the same period last year.
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Top Social Media Brands in Singapore – Oct 2014

November 16th, 2014   •   no comments   

Do you know that telcos are the most “socially devoted” brands in Singapore? Or that an infant milk powder brand has the greatest engagement rate for its Facebook posts?

These interesting insights and more were revealed by social listening and analytics software as a service provider Social Bakers in their October report charting out Singapore’s social media scene. Delivered in the form of a detailed infographic, Social Bakers’ report highlighted the top industries and brands engaged in Facebook, Twitter and YouTube.
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Singapore Blog Awards Rides Again!

August 17th, 2014   •   no comments   

Congratulations to all the winners of the Singapore Blog Awards 2014!

Adopting an equine theme (2014 being the Year of the Wooden Horse), this year’s Singapore Blog Awards – the seventh in the series – crowned a total of 14 winners. Organised by the tireless team from Singapore Press Holding‘s Omy.sg led by Ms Lee Kuan Fung (Head, Chinese Newspapers Digital Strategy, SPH), the awards helped build the careers of numerous social media stars over the years. Many have gone on to become long-time friends and buddies.

Officiated by Ms Sim Ann, Minister of State for Communications and Information, and Education, the awards this year was held at The Ground Theatre at *SCAPE in Orchard. Other than the prize presentation itself, attendees were treated to a rousing dance performance as well as a “best dressed” competition.
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Jab, Jab, Jab, Right Hook: A Book Review

June 15th, 2014   •   no comments   


Gary Vaynerchuk is a phenomenal storytelling entrepreneur. He is so good in what he does that Businessweek lauded him as “one of the top 20 people every entrepreneur should follow”.

Former founder of Wine Library and author of bestselling social media marketing books like Crush It! and The Thank You Economy, Gary’s straight talking shoot-from-the-hip style has won him many fans. 
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Social Media Sense and Sensibility

November 14th, 2013   •   5 comments   

Courtesy of Amply Emmy

“Aaargh! I really hate that stupid nincompoop! Let me just post a truly nasty update on Facebook revealing how silly he is…”

Now wait a minute there. Before you go on your online rampage, take a chill pill.
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