Tag: Uprising

Uprising: A Guide to Movement Marketing

February 2nd, 2016   •   no comments   

ImNoAngel Movement Marketing

I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing

In a “hyperconnected, ultra-competitive, and supercluttered marketplace”, doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore. Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.

To win over increasingly cynical consumers who expects nothing less than total transparency (fueled by the openness of the social web), what should companies and businesses do?

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