Tag: value proposition

Developing Your Unique Selling Proposition

April 17th, 2015   •   no comments   

Unique photo

Courtesy of Branketing.com

What is your Unique Selling Proposition? How do you create a dent in the Universe?

Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
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The Power of Empathy

August 10th, 2014   •   no comments   

The Power of Empathy

Have you wondered why…
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Which Comes First – the Product or the Market?

February 14th, 2013   •   no comments   

Which Comes First The Product or the Market
Too many toys to choose from! (Ethan in a shop in Shibuya, Tokyo)

Hit by a flash of inspiration, you decided one day to pursue your dream.

You are all fired up and raring to go. After slaving away for goodness knows how long, you have perfected your recipe for world domination.
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