Tag: value proposition
Courtesy of Branketing.com
What is your Unique Selling Proposition? How do you create a dent in the Universe?
Many of us are familiar with the concept of the Unique Selling Proposition or USP. According to Entrepreneur magazine, the USP is defined as…
The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition.
Have you wondered why…
a) People aren’t talking about your products – online or offline?
b) Nobody’s interested in your marketing messages?
c) Customer’s aren’t beating a path to your door?
d) Your employees are making a hasty exit?
e) Shareholders are pulling out their funds?
f) All of the above are happening – at the same time?
Hit by a flash of inspiration, you decided one day to pursue your dream.
You are all fired up and raring to go. After slaving away for goodness knows how long, you have perfected your recipe for world domination.