I came across this awesome blog on branding by the Blake Project which offers truckloads of fabulous advice and insights on the art and science of branding. This is probably one of the best blogs on marketing which I have seen. What’s great is that they do offer lots of free stuff too.
How does one measure brand equity? There are many ways to do it. Interbrand–Businessweek’s methodology is probably the most famous for listed companies, and many marketers are familiar with their Top 100 Global Brands.
I personally like the approach which Blake Project has adopted. According to them, there are five key attributes which drive customers’ brand insistence, namely: