Tag: viral marketing

Viral Marketing 101: Social Currency

November 1st, 2016   •   no comments   

Viral Marketing 101: Social Currency

Courtesy of We Are Animal

Why do some online stories spread while others eat the proverbial digital dust?

That is the number one question befuddling digital and social media marketers around the world. In a world that is swimming around in content clutter, your old “spray and pray” methods of advertising and promotions are dead.
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Winning the Social Media Content Wars

August 30th, 2016   •   1 comment   

Winning the Content Wars
We’re battling against serious content clutter (source of image)

Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.

Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
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Content Marketing Strategies of Microbes

November 15th, 2015   •   7 comments   

War of the Worlds Comic

Be like the bacteria which killed these obnoxious aliens! (source)

Have you read “The War of the Worlds” by H.G. Wells?

If you did, you would know that it wasn’t humans with all our military might which decimated the seemingly omnipotent aliens. Our puny bombs and bullets were pathetic against the phasers of a superior alien being.

Rather, what swung the odds in our favour were the humble bacteria and viruses which overcame the fragile immune systems of these foreign invaders.

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STEPPS to Making Your Ideas Contagious

October 15th, 2013   •   2 comments   

Jonah Berger Contagious Viral Content
Courtesy of Jonah Berger

Do you know why some content and ideas “go viral” while others sputter along?

Wonder how you can make your articles, videos or photos spread more readily through viral marketing?

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To Twerk Or Not To Twerk: Thoughts on Virality

October 9th, 2013   •   no comments   

pen-pineapple-apple-pen-viral-song
Courtesy of this YouTube Channel

UPDATED This post has been updated on 3rd October 2016 to include new content.

Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.

Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.
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Guerrilla Marketing “Bearly” Making It?

October 17th, 2010   •   2 comments   


Courtesy of STOMP

Are we Singaporeans too straight-laced to stomach marketing gags? Do we like our advertisements to be plain, direct, and in-your-face?

More importantly, are guerrilla marketing campaigns doomed to a hairy end?
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Old Spice Man – Old Cologne in New Bottles?

July 19th, 2010   •   4 comments   


Source: Frat House Sports

By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency Wieden + Kennedy and involved the shooting of real-time marketing videos while leveraging on social media networks.

Here’s an example of the commercials which have been circulating on Youtube and garnering massive views:

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Are Flash Mobs Useful in Marketing?

June 23rd, 2009   •   2 comments   


Participants of one of Singapore’s first Flash Mob (Courtesy of nuffnangsg)

By now, almost everybody would have heard of the phenomenon of flash mobbing, which is essentially involves an orchestrated mass activity where people congregate in a particular location to perform a specific act. According to Wikipedia, flash mobs are normally mobilised through social media channels like viral emails, SMSes, social networking platforms (especially Facebook and Twitter) or other social media channels.

The most famous Flash Mob group on the planet is probably Improve Everywhere based in New York City which is founded by Charlie Todd in August 2001. With more than 80 missions under its belt, the worldwide group is probably the most prolific flash mobbing organisation on the planet.
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Viral and Buzz Marketing the Burger King Way

June 9th, 2009   •   2 comments   

subservientchicken
Courtesy of viralblog.com

Humour works in advertising. It grabs your attention, makes you laugh, and gives you a nice endorphin rush.

It also makes you more positively inclined towards a particular brand, especially if its cleverly done without trying too hard. In fact, some commercials can be even more entertaining than comedy shows on television!
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Three Ways To Generate Word Of Mouth

June 5th, 2009   •   no comments   


Courtesy of maiskelin

The most prominent idea in marketing right now is probably Word Of Mouth marketing, a term that is defined as “the act of a consumer creating and/or distributing marketing-relevant information to another consumer” according to the Word of Mouth Marketing Association (WOMMA).  Unlike other forms of advertising or marketing, Word Of Mouth (WOM) marketing usually has greater credibility because it comes from trusted sources of information like one’s family members, friends or associates.

According to WOMMA, the process of word-of-mouth can be represented through five components:

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