Tag: viral videos

To Twerk Or Not To Twerk: Thoughts on Virality

October 9th, 2013   •   no comments   

Courtesy of this YouTube Channel

UPDATED This post has been updated on 3rd October 2016 to include new content.

Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.

Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.
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Guerrilla Marketing “Bearly” Making It?

October 17th, 2010   •   2 comments   

Courtesy of STOMP

Are we Singaporeans too straight-laced to stomach marketing gags? Do we like our advertisements to be plain, direct, and in-your-face?

More importantly, are guerrilla marketing campaigns doomed to a hairy end?
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Old Spice Man – Old Cologne in New Bottles?

July 19th, 2010   •   4 comments   

Source: Frat House Sports

By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency Wieden + Kennedy and involved the shooting of real-time marketing videos while leveraging on social media networks.

Here’s an example of the commercials which have been circulating on Youtube and garnering massive views:

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