Courtesy of We Are Animal
Why do some online stories spread while others eat the proverbial digital dust?
That is the number one question befuddling digital and social media marketers around the world. In a world that is swimming around in content clutter, your old “spray and pray” methods of advertising and promotions are dead.
Courtesy of Nikon Facebook
“Look up in the sky! It’s a bird… It’s a plane… It’s a doctored photo which won a Nikon trolley bag!”
OK, just in case you were hiding behind a huge rock over the past 48 hours or so, a huge viral Facebook event has overtaken Singapore. Shutterbugs everywhere are talking about this photo contest so widely that it will probably become the most “viral” Facebook photo contest ever organised in Singapore.
Can you tame the social media shrew? (source of image)
Social media is a lot like fire. It is a good servant but a bad master.
As a content and social media marketing consultant, my job involves studying how people behave on social media and what brands can do to add value to online communities.
Courtesy of this YouTube Channel
Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.
Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.
What was the greatest company or brand story you’ve ever heard? Why were you enchanted by it?
Since time immemorial, mankind has always relied on stories to transmit information, values and ideas from generation to generation.
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