Tag: virality

Nikon Photo Contest: Viral Sensation or PR Fiasco?

January 31st, 2016   •   2 comments   

Nikon captures Photo Yu Wei

Courtesy of Nikon Facebook

“Look up in the sky! It’s a bird… It’s a plane… It’s a doctored photo which won a Nikon trolley bag!”

OK, just in case you were hiding behind a huge rock over the past 48 hours or so, a huge viral Facebook event has overtaken Singapore. Shutterbugs everywhere are talking about this photo contest so widely that it will probably become the most “viral” Facebook photo contest ever organised in Singapore.
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Are You a Memejacking Linkbaiting Troll?

April 15th, 2015   •   1 comment   

Link Bait Troll

Do you feel that your content marketing efforts aren’t paying off? Wonder why your social media marketing efforts aren’t bearing fruit?

Well, the online competition for attention is ferocious these days, especially when you’re up against a sea of memejacking, linkbaiting trolls.
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The Four M’s of the Digital and Social Age

March 2nd, 2014   •   3 comments   


Can you tame the social media shrew? (source of image)

Social media is a lot like fire. It is a good servant but a bad master.

As a content and social media marketing consultant, my job involves studying how people behave on social media and what brands can do to add value to online communities.
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To Twerk Or Not To Twerk: Thoughts on Virality

October 9th, 2013   •   no comments   

Courtesy of this YouTube Channel

UPDATED This post has been updated on 3rd October 2016 to include new content.

Have you heard of the PPAP song? If you haven’t, you must’ve been living on another non-digital planet.

Also known as the Pen Pineapple Apple Pen song, the short 51 second ditty by Japanese comedian Kazuhiko Kosaka (who plays the fictional character named Piko-Taro) has sparked off an endless number of memes around the planet.
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Brand Storytelling Basics You Must Know

June 16th, 2009   •   no comments   


What was the greatest company or brand story you’ve ever heard? Why were you enchanted by it?

Since time immemorial, mankind has always relied on stories to transmit information, values and ideas from generation to generation.
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