Celebrity endorsement in advertising (and sometimes PR) is one of the oldest tricks in the book. Since time immemorial, companies have relied on the household recognition, reach and popularity of movie stars, singers, TV actors and sport heroes to gain mileage in the marketing game.
Of all the celebrity commercials out there, the most memorable in my opinion belong to VISA. Few companies have managed to do it with as much style, panache and class as the world’s largest payment processor. And I have seen plenty of poorly conceived celebrity ads in my lifetime, especially those slimming ones by whats-its-name beauty parlour.