Tag: visitor attractions

Join Elmo in Singapore’s First Sesame Street Ride

March 3rd, 2013   •   no comments   

I’ve loved Sesame Street ever since I was a kid. Watching it week after week on Saturday mornings, I was transfixed by its lovable muppets, while learning a thing or two. The award winning children’s television show has since spun off numerous franchised products featuring characters like Cookie Monster, Oscar, Bert and Ernie, Big Bird, Grover and Elmo.

Thanks to a partnership between Resorts World Sentosa and Sesame Street, you can now experience these charming muppets “in the flesh” with a whimsical theme park ride. Launched by Universal Studios Singapore’s Vice President of Park Operations John Hallenbeck, Sesame Street Spaghetti Space Chase is the newest attraction in Universal Studios Singapore.
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How Service Leaders Innovate

December 29th, 2012   •   1 comment   

Sentosa’s WAVE ensures that guest centric values are instilled in all employees (courtesy of Sentosa)

What distinguishes service stars from other establishments? Is there a magic formula?

Well, the answer is less to do with rocket science than with investing in people.
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Can we attract Millennials to tourism jobs?

October 17th, 2012   •   no comments   

youths Millennials
Can we attract these youths to tourism and hospitality jobs? (courtesy of Singapore International Foundation)

Hilton, we’ve got a problem.

On one hand, the travel and hospitality industry is desperately in need of workers. Labour-intensive and high-touch, tourism sector jobs in hotels, retail outlets, visitor attractions, F&B, and transport are always available.

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Touring (and Tasting) the Tiger Beer Brewery

July 28th, 2012   •   no comments   

Tour of Tiger Brewery

Have you wondered what ingredients go into that perfect brew? Or how cold your Tiger beer should be served?

Well, you can join the Tiger Brewery Tour for an intoxicating insight! Thanks to Asia Pacific Breweries (APB), my colleagues and I from the Association of Singapore Attractions had a chance to learn how the world famous Tiger beer is being made on a daily basis. Stimulating the five senses – sight, sound, scent, taste and touch – the tour allowed one to experience the Tiger brand in a holistic fashion. 

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Gardens by the Bay Blossoms

June 28th, 2012   •   no comments   

Gardens by the Bay Launch

A pristinely curated garden sprawled over 101 hectares in area, Gardens by the Bay is 36% larger than the Singapore Botanic Gardens and populated by more than 750,000 plants in total. Opened last night by Prime Minister Lee Hsien Loong, the project costed more than $1 billion and boasts of 7 key attractions including the Dragonfly and Kingfisher Lakes, World of Plants, Heritage Gardens and the Bay East Garden.

Gardens by the Bay Launch
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Mickey’s 10 Commandments for Theme Parks

May 3rd, 2012   •   1 comment   

Disneyland provides lots of photo opportunities for kids!

Thanks to Bob Rogers, I recently learnt about the 10 rules of theme park design which were created by Disney legend Marty Sklar, Vice Chairman and Principal Creative Executive of Walt Disney Imagineering. These rules are designed to help anybody developing or designing a theme park to create memorable experiences for their guests.

So what are these precepts modelled after the “happiest place on Earth”?

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10 Rules for Great Storytelling in Attractions

April 27th, 2012   •   no comments   

The Melbourne Museum provides a great immersive experience

In the world of information-rich visitor attractions like heritage buildings, museums and corporate attractions, spinning a great tale is imperative to success. Having an exciting story which connects and resonates with your visitors makes all the difference. What should one do to create those magical moments?

Once again, let me share what I’ve learnt from Bob Rogers, owner of BRC Imagination Arts, who shared his 10 rules for successful storytelling in visitor attractions. These apply specifically to interpretive attractions like museums, churches, historic buildings, as well as corporate branded attractions (eg Nike Town).
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The Right Stories for the Right Audience

April 19th, 2012   •   no comments   

Bob Rogers (source of image)

What is the magic behind creating truly memorable and delightful guest experiences at visitor attractions?

According to renowned experience designer Bob Rogers, the secret lies in finding the right story, shaping it for the right audience, and ensuring that it is an original tale.
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How Storytelling Transforms Visitor Attractions

April 17th, 2012   •   2 comments   

Bob Rogers with ASA Chairman Kevin Cheong

The founder of BRC Imagination Arts, Bob Rogers, has cut his teeth in designing and building numerous theme parks, museums, brand attractions and other thematic experience destinations. Rogers’ 33 year old firm, BRC Imagination Arts, received over 250 international awards, including two Academy Award nominations and 17 Themed Entertainment Association (TEA) “THEA” Awards for “outstanding achievement in themed entertainment”. Rogers’ achievements are so significant that Newsweek has called him the “industry’s resident futurist”.

In a recent masterclass organised by the Association of Singapore Attractions (ASA), Rogers shared four case studies of how better storytelling has helped attractions achieve better results in visitorship, revenue, and customer satisfaction.

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Fantabulous Fun at Phuket FantaSea

January 7th, 2012   •   3 comments   

Phuket FantaSea
The beautifully designed Palace of the Elephants Theatre at Phuket FantaSea

Claimed to be the “Ultimate Nighttime Cultural Theme Park”, Phuket FantaSea is Thailand’s first cultural theme park located close to Kamala Beach on Phuket island. Focusing on a motley mix of “Myth, Mystery and Magic”, Phuket FantaSea blends Thailand’s exotic heritage with a carnivalesque Mardi Gras like feel that is more Vegas than Vegas itself.

Occupying a sprawling 140 acres (or approximately 57 hectares), it features the “Fantasy of a Kingdom” show in the 3,000 seat “Palace of the Elephants” theatre, a huge cavernous 4,000 seat restaurant (Golden Kinnaree Buffet Resataurant), a Tiger Jungle Adventure, the Similan Entertainment Centre featuring carnival games, and a Carnival Village offering lots of specialty retail outlets.

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