Tag: visual merchandising

How LEGO Creates a Lasting Legacy

February 5th, 2012   •   1 comment   

On a recent visit to Toys “R” Us at VivoCity with my kid, I observed that there are more and more interlocking brick toys filling the shelves these days. Inspired no doubt by LEGO, brands like Mega Bloks, Coko and Tyco Toys are now emulating the same success strategy employed by the 80 year old Danish company, albeit charging a lower price for their bricks.

LEGO @ Toys R Us VivoCity
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Why Brands Need to Have Visual Equity

October 2nd, 2011   •   no comments   

Which Korean noodle would you choose and why? (source of image)

What is the most important marketing strategy for FMCG products?

Is it developing a strong brand? Advertising on TV, radio and newspapers? Embracing social media and citizen marketing? Or all of the above?

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