Tag: walt disney

The Importance of Imagineering

May 28th, 2010   •   no comments   

P1010615

Widely popularised by Disney, the concept of “imagineering” comes from its two words of origin:

Imagination, which is the act of dreaming and visualising a desired end-state;

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How Disney Became the World’s Largest Entertainment Empire

June 4th, 2009   •   1 comment   


Statue of Walt Disney and his most famous creation (couresy of Michael Sult)

“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.” – Bill Capodali and Lynn Jackson

Anybody who is into the world of entertainment knows how omnipresent the Disney brand has grown to be.
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