Tag: walt disney
The Importance of Imagineering
May 28th, 2010 •
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Widely popularised by Disney, the concept of “imagineering” comes from its two words of origin:
Imagination, which is the act of dreaming and visualising a desired end-state;
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How Disney Creates Its Magic
June 4th, 2009 •
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Disneyland California’s Main Street Train Station
“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.”
So says the book The Disney Way – Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson.
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