Tag: walt disney

The Importance of Imagineering

May 28th, 2010   •   no comments   


Widely popularised by Disney, the concept of “imagineering” comes from its two words of origin:

Imagination, which is the act of dreaming and visualising a desired end-state;

Read More

How Disney Creates Its Magic

June 4th, 2009   •   1 comment   

Disneyland California’s Main Street Train Station

“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.”

So says the book The Disney Way – Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson. Extolling the virtues of the world’s largest entertainment and media company, the volume is peppered with tales of how Walt Disney with the support of his brother Roy Disney started this company in 1923 with just $500 borrowed from their uncle and grew it over the decades.
Read More