Tag: walt disney

The Importance of Imagineering

May 28th, 2010   •   no comments   

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Widely popularised by Disney, the concept of “imagineering” comes from its two words of origin:

Imagination, which is the act of dreaming and visualising a desired end-state;

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How Disney Creates Its Magic

June 4th, 2009   •   1 comment   

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Disneyland California’s Main Street Train Station

“Mickey Mouse management isn’t a joke. It’s the ticket to your business future.”

So says the book The Disney Way – Harnessing the Management Secrets of Disney in Your Company by Bill Capodagli and Lynn Jackson.
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