Tag: web metrics

How To Finetune Your Social Media Strategy

August 31st, 2010   •   no comments   

Its not about the platforms but how you use them (courtesy of Blogworks.org)

I was invited to the Strategic Online PR & Media Relations Asia 2010 conference to share how my organisation embraced social media and managed to glean some useful lessons from the other sessions.

There were a broad range of topics covered – online campaign planning, crisis communications management, brand communications, Search Engine Marketing (SEM), defamation law, social media sentiment monitoring, and web analytics.
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