I have been reading this fascinating book EVEolution by Faith Popcorn and Lys Marigold which talks about how you can market to women. Unlike some of the other efforts in understanding women, this one goes beneath the surface of all things pink, sweet and fluffy.
Why should we market to women? Aren’t the guys the ones making more money all along? Wrong! Read these facts (in US but I am sure Singapore would be similar) and weep: