Tag: word of mouth

Winning the Social Media Content Wars

August 30th, 2016   •   1 comment   

Winning the Content Wars
We’re battling against serious content clutter (source of image)

Every day, companies generate tonnes of content on social media channels like blogs, forums, Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, YouTube and more.

Ranging from text, photos, videos, podcasts, to games and apps, the sea of social media content is scary. In fact, we marketers are constantly battling for attention in an endless content battlefield.
Read More


Why Movements Matter (And How You Can Use It In Marketing)

February 2nd, 2016   •   no comments   

ImNoAngel Movement Marketing

I’m No Angel (#ImNoAngel) by Lane Bryant is a good example of Movement Marketing

In today’s “hyperconnected, ultra-competitive, and supercluttered marketplace,” doing more of the same big idea advertising on mostly mainstream media channels isn’t going to work anymore.

Consumers are getting jaded and overloaded with information – much of which has little or no relevance to their lives nor their interests.
Read More


How to Launch Your Business with Social Media Marketing

May 7th, 2014   •   2 comments   

Launching Your Business With Social Media
Image of Michael Stelzner fromSocial Media Examiner

How can you achieve success in social media marketing? Can your company achieve phenomenal growth without spending on advertising?

The answers to this and a whole lot more can be found in Launch – a guide to launching one’s business online by social media marketing guru Michael Stelzner.
Read More


7 Ways to Truly Delight Your Customers

February 19th, 2014   •   no comments   

7-ways-to-delight-your-customers

Marketing is broken. At least in the traditional sense.

Focused on customer acquisition, promotions and sales volumes, traditional marketing views customers as “targets” to be arrowed.

Bigger, bolder and flashier campaigns are launched to attract their rapidly diminishing attention while carrots like discounts, freebies and lucky draws are dangled to coax them to open their wallets. 
Read More


The Art of Engaging Online Audiences

February 12th, 2014   •   no comments   


Courtesy of Hollywood Sapien

We’re both actors and audiences in the age of ubiquitous mobile social networks. Powered by tablets and smartphones, we either play the role of thespians or theatre-goers.

Don’t believe me? Well, consider the following:

Read More


STEPPS to Making Your Ideas Contagious

October 15th, 2013   •   2 comments   

Jonah Berger Contagious Viral Content
Courtesy of Jonah Berger

Do you know why some content and ideas “go viral” while others sputter along?

Wonder how you can make your articles, videos or photos spread more readily through viral marketing?

Read More


10 Ways to Build Thriving Communities

August 4th, 2013   •   3 comments   

10 Ways to Build Thriving Communities
Courtesy of Huff Post

If content is the bread that sustains the social web, communities would be the hams, cheeses and salads which nourish it.

Without communities, the most intriguing and fascinating content would lie fallow. In fact, one of the must dos in social media marketing is to build your social networks, recruit your fans, inculcate brand love, and get them to spread the word.
Read More


The Evolution of Influence

May 20th, 2013   •   no comments   


Courtesy of Helping Psychology

Influence. That’s a neat word.

According to Dictionary.com, influence is “the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others”. In other words, its how effective you are in transforming others and eliciting change.
Read More


The Impact Equation: Measuring Your Social Influence

May 11th, 2013   •   1 comment   

Designed by Freepik

How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?

Why do some campaigns fly while others die?
Read More


Tell to Win: Book Review

April 7th, 2013   •   1 comment   

Imagine watching a magical performance by David Copperfield.

Rather than dazzle you with his breathtaking acts, Copperfield regales you the audience with his childhood story. He relates how his grandfather – a crusty old man – never gave Copperfield or his father the approval they craved.
Read More


Page 1 of 612345...Last »