Tag: word of mouth
Courtesy of Sarah Cheng-De Winne
Calling youths and young adults aged 18 to 25! Singer-songwriter Sarah Cheng-De Winne wants to inspire you with her music.
Winner of the US-based 12th Independent Music Awards and former 938LIVE Radio DJ, Sarah is currently producing her fourth recording project. Titled CANDLE, the bilingual extended play album showcases her luxuriantly soulful vocals in a blend of original soul-pop tunes with electro-retro influences and harmonies.
Marketing is broken. At least in the traditional sense.
Focused on customer acquisition, promotions and sales volumes, traditional marketing views customers as “targets” to be arrowed.
Bigger, bolder and flashier campaigns are launched to attract their rapidly diminishing attention while carrots like discounts, freebies and lucky draws are dangled to coax them to open their wallets.