Tag: word of mouth
Every once in a while, you come across a marketing idea so radical that you simply have to talk about it. That honour today belongs to airline company KLM and its effort in creating the highest party in the world where a DJ gets to spin music 35,000 feet in the air.
What’s cool about this effort is that it came about from a bet between KLM and two DJs/creative producers – Sied van Riel and Wilco Jung – to organise a party on board a plane for the very first time. I like how it weaves in online channels (like a blog, website, and online radio station) with a grand idea of a party for those who have the time, money and energy.
Human beings are naturally curious creatures.
Babies have an insatiable interest in whatever’s happening around them. They will see, hear, feel, smell, taste and even swallow their world.
Wish to improve your marketing effectiveness in the social age? Keen to develop a unique and distinct advantage for your business?
The answer to this may very well lie in one of the oldest traits of humanity. Namely, your personality.
I chanced upon a brilliant post by Jeremiah Owyang, renowned web strategist and thought leader, on Advocacy Marketing. This new form of Word Of Mouth marketing is different from the traditional areas as advocates are like members of your inner circle – your best customers so to speak.
Quoting from Jeremiah: