Tag: word of mouth
Every once in a while, you come across a marketing idea so radical that you simply have to talk about it. That honour today belongs to airline company KLM and its effort in creating the highest party in the world where a DJ gets to spin music 35,000 feet in the air.
What’s cool about this effort is that it came about from a bet between KLM and two DJs/creative producers – Sied van Riel and Wilco Jung – to organise a party on board a plane for the very first time. I like how it weaves in online channels (like a blog, website, and online radio station) with a grand idea of a party for those who have the time, money and energy.
Human beings are naturally curious creatures.
Babies have an insatiable interest in whatever’s happening around them. They will see, hear, feel, smell, taste and even swallow their world.
“Personality not included” by Ogilvy Public Relations’ Rohit Bhargava is a seminal piece of work on marketing strategy. Unlike many other “guru texts” which I’ve read, Rohit nicely balances theory and technique, giving readers plenty of useful case studies and a framework that they can work on.
The central premise behind the book is that personality is the single most important element in one’s products, brands and company. In order to do so, companies should embrace their accidental spokespersons, ie customers, partners, employees or other stakeholders who are known to be vocal about the brand and the organisation. They should also loosen up overly rigid regulations that incite fear in their people, while still maintaining some semblance of control.
I chanced upon a brilliant post by Jeremiah Owyang, renowned web strategist and thought leader, on Advocacy Marketing. This new form of Word Of Mouth marketing is different from the traditional areas as advocates are like members of your inner circle – your best customers so to speak.
Quoting from Jeremiah: