Tag: word of mouth

We the Citizen Marketers of Your Brand

February 15th, 2011   •   no comments   

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Sometimes, the best folks to market your brand are not advertising agencies, publicists or sales persons.

Just ask Ben McConnell and Jackie Huba,¬†stalwarts of the highly popular Church of the Customer blog and founders of Ant’s Eye View.
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Guerrilla Marketing “Bearly” Making It?

October 17th, 2010   •   2 comments   


Courtesy of STOMP

Are we Singaporeans too straight-laced to stomach marketing gags? Do we like our advertisements to be plain, direct, and in-your-face?

More importantly, are guerrilla marketing campaigns doomed to a hairy end?
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Capitalising on Curiosity

September 22nd, 2010   •   no comments   

Ethan Peeking at Pygmy Hippo

Human beings are naturally curious creatures.

Babies have an insatiable interest in whatever’s happening around them. They will see, hear, feel, smell, taste and even swallow their world.
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The Power of Personality

September 20th, 2010   •   1 comment   

Wish to improve your marketing effectiveness in the social age? Keen to develop a unique and distinct advantage for your business?

The answer to this may very well lie in one of the oldest traits of humanity. Namely, your personality.
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Balancing Between Buzz and Believability

September 9th, 2010   •   no comments   

Social media and digital marketing can be full of contradictions.

There is an inherent paradox in the digital world right now, especially with the onset of numerous social media and citizen centric channels.
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Talent Attraction through Social Media

August 22nd, 2010   •   no comments   

Source: The Sirona Says Blog

In an age where the competition for talents becomes red hot, the most important strategy that any organisation needs to have is to get the right people in, motivate, retain and develop them. With more and more Singaporeans spending a large amount of time online, it is critical that any HR recruitment strategy should examine how social networks and channels could be deployed in the fierce battle for talent.

In my view, there are two key ways to a social recruiting strategy: develop compelling organisational content, and leverage on the right channels and connections.
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Celebrating National Day via Social Technologies

August 9th, 2010   •   no comments   

NDP 2010 Preview Pics!
Courtesy of NDPeeps (on flickr)

As we celebrate our 45th year of independence across the island in many different ways, I thought it’d be interesting to see how this is being done in the digital dimension. Gauging from the amount of national day related posts, Facebook updates, tagged photographs, videos and other User Generated Content (UGC), we are certainly not lacking in patriotic spirit here!

A good place to start would be the official National Day Parade 2010 (NDP 2010) website, which looks like it is a website, UGC aggregator, and social media portal all rolled into one. I was immediately wowed by the clickable mosaic of different citizen-generated content on the home page, which brings you to short posts complete with photographs of what Singaporeans and residents feel about our national birthday.
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Old Spice Man – Old Cologne in New Bottles?

July 19th, 2010   •   4 comments   


Source: Frat House Sports

By now, almost everybody plugged into social media (including my friends Ivan Chew, Kevin Lim, Siva and Lucian) would have heard of how Old Spice, a heritage toiletry brand (used by one’s granddad) managed to reinvent itself through the Old Spice Man Youtube channel. The idea was developed by marketing agency Wieden + Kennedy and involved the shooting of real-time marketing videos while leveraging on social media networks.

Here’s an example of the commercials which have been circulating on Youtube and garnering massive views:

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Anointing Your Advocates

January 16th, 2010   •   2 comments   

evangelism
Advocacy Gone Awry (Courtesy of Taejin “TJ” Moon)

I chanced upon a brilliant post by Jeremiah Owyang, renowned web strategist and thought leader, on Advocacy Marketing. This new form of Word Of Mouth marketing is different from the traditional areas as advocates are like members of your inner circle – your best customers so to speak.

Quoting from Jeremiah:

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Are Flash Mobs Useful in Marketing?

June 23rd, 2009   •   2 comments   


Participants of one of Singapore’s first Flash Mob (Courtesy of nuffnangsg)

By now, almost everybody would have heard of the phenomenon of flash mobbing, which is essentially involves an orchestrated mass activity where people congregate in a particular location to perform a specific act. According to Wikipedia, flash mobs are normally mobilised through social media channels like viral emails, SMSes, social networking platforms (especially Facebook and Twitter) or other social media channels.

The most famous Flash Mob group on the planet is probably Improve Everywhere based in New York City which is founded by Charlie Todd in August 2001. With more than 80 missions under its belt, the worldwide group is probably the most prolific flash mobbing organisation on the planet.
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