Tag: yesterday.sg

Who Says Museums and Families Don’t Mix?

April 4th, 2010   •   2 comments   

Yesterday, my family and I decided to check out the Circle Line Open House at NHB Museums after hearing about it from my colleagues. Held in anticipation of the opening of the highly publicised Circle Line on 17 April, the Line includes the Bras Basah MRT Station which is smack in the middle of the National Museum of Singapore and the Singapore Art Museum!

Despite the dreary rain and drizzle that morning, the crowds still thronged the museums. I saw queues in front of the National Museum, and many families popping into the Singapore Art Museum with kids totting their Circle Line balloons. As I’ve been to both museums recently, we decided to make a bee-line for the Peranakan Museum and the Singapore Philatelic Museum.
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Transforming Yesterday.sg Plus NHB’s Social Media Strategies

February 9th, 2009   •   8 comments   

Is it possible to marry museums with social media? Can we possibly make heritage hip and happening to the young? Well, I certainly believe that this can be done.

In my last public appearance in Singapore for the year, I participated in the launch of the National Heritage Board’s social media initiatives last Friday (6 February). Held at the Singapore Philatelic Museum, this was the fruit of many months of toil, teamwork and BST (Blood, Sweat, Tears) by my great team of colleagues at NHB. As many of you would know, social media is something very close to my heart, being an avid blogger and purveyor of this new means of influence.

Here’s what you can look forward to in the months ahead.
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What Do Celebrities, Chefs, Cars & Charities Have in Common?

November 18th, 2008   •   no comments   

We’ve been extremely busy with Explore Singapore! 2008, NHB’s award winning programme (we won the Singapore Media Award’s Grand Prix and Best Value Media prizes in 2007) aimed at getting ordinary folks to enjoy museums. Our focus this year is on the family, and our theme is simply this – “Let’s Have Fun!”

What’s so special about this year’s event?

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Social Media Strategy in 6 Cs

October 21st, 2008   •   2 comments   

As the chief perpetuator of Yesterday.sg – Singapore’s first heritage and museum blog – I have been invited numerous times to share what we did. How do we keep going at it despite the odds? After all, history and new media isn’t exactly easy bedfellows.

Well, here are some of the lessons which we have learnt about running an interest-based blog, which you can consider when starting your own corporate blog. In the spirit of marketers worldwide, I have distilled them into 5 Cs.
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Four Good Reasons to Blog About Heritage

September 11th, 2008   •   3 comments   

Do you enjoy taking photos and blogging about your visits to various lifestyle attractions in Singapore like me? If so, do consider participating in the Heritage Starbloggers contest.

There are 4 good reasons why you should be a part of the action:

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Hot Heroes and Magical Museums

August 22nd, 2008   •   5 comments   

Check out this National Day video done in celebration of the achievements of the everyday Singaporean. Done by Spin Network and commissioned by the National Heritage Board, it has a nice and cheerful ditty which makes you wanna tap your feet and sway along to the rhythm.

Oh and while you are at it, do also have a look at this one, which is produced by the same company. It is actually a corporate video for the National Heritage Board, done in a rather unconventional manner as far as corporate videos go.

Hope you enjoy them!

6 Reasons to Buy This Book

July 19th, 2007   •   4 comments   

Here are six reasons why you should get a copy of the above book “Horse-powered & Man-powered Transport: a philatelic excursion”:

1) It is authored by three dear friends of mine, namely Victor, Wee Kiat and Noel. I hear that it is Victor’s maiden effort.
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