Tag: youth marketing

Youth or Nanny Marketing?

July 31st, 2007   •   10 comments   

As I was taking the bus to work this morning, I spotted this poster announcing a special promotion for students.

Bright coloured with black shadowy figures (inspired no less by Apple’s famous iPod ads), they were clearly targeted at teens taking public buses. It had all the supposed ingredients of a youth marketing campaign, namely:

1) Cool handphones for prizes (though not exactly the latest models)

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