Tag: YOUtility

Youtility: Why Smart Marketing is about Help not Hype (Review)

July 14th, 2013   •   1 comment   

Youtility Jay Baer

Can your business help others without expecting to be paid?

Most entrepreneurs will not think so. After all, businesses are created to make a profit by selling a product or a service to a customer.
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Why Helping Beats Selling Anytime

October 31st, 2012   •   no comments   

Jay Baer (courtesy of about.me)

In a cluttered world littered with a gazillion advertising messages, there is only one way to truly stand out from the crowd. And that, according to Jay Baer, is to focus on helping your customers rather than selling to them.

Thanks to a podcast from Copyblogger Radio, I learned from Jay that there are three ways to fill the top of the communication funnel.
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