Tag: zag

Examples of Organisations that Zag

April 9th, 2012   •   no comments   

Continuing along the theme of “Zagging” as a business strategy (ie radical but customer valued differentiation), I thought it would be interesting to highlight examples of businesses which apply such “Blue Ocean” strategies in their core value propositions. By offering something radical and unique yet deeply appreciated by their customers and other stakeholders, they are able to stand out in an increasingly hyper-competitive marketplace. This would mean offering a new innovation that isn’t seen in the existing marketplace and competing on different terms from incumbents.

As expected, many of these examples are in the mouth watering F&B industry, but there are also a few cases of consumer oriented innovation in other domains both digital and non-digital.

1) Gourmet craft beers in a hawker centre: Good Beer Company in Chinatown Hawker Centre. Fine hand-crafted beers in the comfort of your slipper and shorts anybody?

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Zag: A Book Review

March 4th, 2012   •   1 comment   

Zag a book review

“In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. The new rule: When everyone zigs, zag.”

That, in a nutshell, is what Zag: The #1 Strategy of High Performance Brands is all about.
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