Tag: zig zag strategy

How Apple Zags when Others Zig

March 7th, 2012   •   no comments   

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It is interesting to note how contrarians thrive better than rule book followers. And Apple is just such a company.

Continuing on my theme of “Zag” as a business strategy, it is interesting to study how Apple differs from other companies. The darling of the digital world, Apple overtook huge oil conglomerate Exxon Mobil to be the world’s most valuable company last year.
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