Tag: zig zag strategy

How Apple Zags when Others Zig

March 7th, 2012   •   no comments   

Even Apple’s advertisements are radically different (source of image)

It is interesting to note how contrarians thrive better than rule book followers.

Continuing on my theme of “Zag” as a business strategy, consider Apple. The darling of the digital world, Apple overtook huge oil conglomerate Exxon Mobil to be the world’s most valuable company last year.

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