Blogging USPs

November 19, 2006 Blog 3 comments

Ever wondered why people blog and visit blogs so often? Well, here is an elegant way to depict the virtues of blogging courtesy of the Church of the Customer blog by Ben McConnell and Jackie Huba. It talks about what the single most important factor in blogging is all about, and consolidates views into a nifty PDF file.
Nice and useful stuff when lobbying your internal stakeholders!
By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.


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