From London With Love

August 30, 2007 Blog 2 comments

Came across this brilliant post by CEO of Saatchi & Saatchi Worldwide Kevin Roberts. Apparently, the Museum of London (yeah its a museum folks) is using Google Earth to create a Love Map of the city. According to Kevin,

“You register, locate a place on the map (like all Google-style maps it zooms in from a bird’s eye position to close-ups of houses and streets) and place a virtual pin on it. With your pin you get the opportunity to add a personal story connected with that place…”
Apparently, lots of people have already started populating the map with their personal tales of romance, kinship, historical encounters, and other recollections. In a way, this becomes a clever way of linking a place to the population. The end result is stronger community bonds and rootedness to a location, and of course more love.
Would be a great idea to do this in Singapore. In fact, we already have a champion for this area. Now, all it takes is to expand it to personal stories.
By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.

2 Comments

  1. totally cool eh? I was telling my bosses that we should help SingGeo with our dengue hotspots…or at least endorse it..

    hope they will buy it man…~cross fingers~

  2. Jason,

    Great idea! I think its similar to mapping out forest fires and also other environmental disasters.

    Honestly, I feel that there is a lot of potential in blogging for green causes. Perhaps it could be my next big area other than marketing, PR and tourism/ travel.

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