Wanted Ads

August 6, 2007 Blog 8 comments


Spotted the above poster advertisement at a bus stop recently on my way home. A few years ago, such an advertising concept using headlines that screamed “WANTED”, “MISSING” or “REWARD” would probably have caught one’s attention. I remembered that SPH used this style of advertising way back in 2000 in a fund raiser called The Straits Times Million Dollar Duck Race. That involved putting up WANTED style ads with the cute rubber ducky featured.

Some of us may also be familiar with Starhub’s “Ringing Dog” campaign a few years ago. Then a cute pooch with a handphone in its tummy “went missing” and was featured on TV commercials, newspaper advertisements and posters. That ad was raved by some critics in marketing circles and managed to generate quite a stir.

I wonder though if Adtag’s poster above would generate as much interest. There is certainly a lot more clutter now, and the above concept is getting a little tired from years of misuse. Having said that, I like the interactivity that SMS offers (plus its free), as well as the use of humour that the ad above employs.

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.


  1. have you seen the monstrosity by Mio TV outside le meridien? At my recent biz opp fair at that hotel, on my way out in my car, I saw it. Arrgh!! It is grotesque. Do they bother to look at the overal design, or don’t bother, but want to rush out to market MIO TV faster than before anyone can say “Yikes!”

    BTW – thanks for stopping by my blog. Looking forward to more interaction with your blog too 😛

  2. yian tay,

    Nope haven’t seen the Mio monstrosity. I have noted how they were marketing that though, with a lot of emphasis on giving away freebies, promotions, add ons etc. Its so typical here that the telcos do their darnedest to attract new customers and then totally ignore you in the service department once they snagged you.

  3. tigerfish,

    That one is really etched in our memories. I think MediaCorp has made that into a true files or missing story sometime ago. Lots of urban legends about what happened to the boys too.

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