Good PR and Marketing Reads

December 8, 2007 Public Relations 2 comments

Decided to follow the illustrious examples of some of my friends in highlighting the worthy reads in PR and marketing this week, focusing on those in Singapore’s blogosphere.

First up is Daniel’s excellent analysis of the Prima Deli debacle and how the company could have saved itself more heartache by harnessing the media and public opinion. Let’s hope and pray that they will survive this one.

Melvin Yuan of the PR2.0 Universe has a good take on the PR 2.0 bubble. Read it and see if you agree or disagree whether new media is a fad or will eventually exist side-by-side with other more mainstream forms.
Next up is David Lee’s report on Michael Netzley’s Five Point Model on the difference between Asian and Western companies in managing corporate communications. Useful stuff there if you want to understand why that boss you are talking to refuses to speak to the media!

Vivienne Quek of Versa Creations also has a neat blog about Marketing and Advertising. The lady has been so industrious that she compiled a “Great Ad Series” which is now going into number 13. Find out why kids and their parents fall for certain styles of advertising over others.

Endoh Taiki has also been rather diligent in blogging about business and entrepreneurship. In his November round-up, he covers pitching to bloggers, traffic boosting strategies, dos and don’ts in networking and more.

Finally, Priscilla Tan has also put together a list of useful reads in PR, which includes the PR 100 list (I am in there and so is Pris and Melvin), community managers vs PR managers, client-agency relationships, as well as the new marketplace. Check them out.

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.


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