Word Of Mouth – The Charmin Chronicles

December 22, 2007 Blog 1 comment

Wow and double wow. A tip off from my regular read Church of the Customer led me to this story by Virginia of Brains On Fire about how P&G is revolutionising toilet papers. Yeah, you didn’t read me wrong.

Apparently, what happened was that the FMCG behemoth fitted out an entire toilet and a lot more as part of the their efforts in promoting Charmin toilet paper. There are even two strengths available – Extra Strong and Extra Soft – depending on your inclination and err….vigour. What’s neat is that ancilliary brands like tissues, scented wipes, and serviettes were also promoted along with the necessary waste disposal expendable item. Check out the Youtube video on this here:

Now, if only we can create an entire bathroom completely decked out with the toiletry products of leading brands inside for a completely brand immersive experience? Of course, the experience must be great in order to generate positive rather than negative Word Of Mouth.

Anybody game for this here in Singapore?

By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.

One Comment

  1. as a consumer, i’ll be so so interested in a project like this!!

    trust me, toilet paper is a SIGNIFICANT part of my life. at the moment, we have so limited choices of good quality toilet paper here in sgp.

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