By Walter
Founder of Cooler Insights, I am a geek marketer with almost 24 years of senior management experience in marketing, public relations and strategic planning. Since becoming an entrepreneur 5 years ago, my team and I have helped 58 companies and over 2,200 trainees in digital marketing, focusing on content, social media and brand storytelling.


  1. Hi Walter, I think this is an excellent post that summarises an enlightened approach to handling negative criticisms in public relations. And you wrote this on a Sunday morning?? :-p

  2. Hi Walter!

    It’s me, Phyllis, we met on the pickup coach the day we arrived in Melbourne.

    Your blog is great! I can relate to the content and I’m really interested in the posts too.

    Just wondering, what’s your blog readership?

    Anyway, will be bookmarking this link and be re-visiting soon.

    Cheers and keep it up!

  3. Hi Walter,
    You have my respect.If every civil servants or public relation officers have the same thought, life in this world, would be so pleasantly different.

    Not only for the aggrieved, but the officer themselves, family and friends too. We cannot expect everyone to graciously moved on.

    I love this post and the phrase “Seek First To Understand, and then To Be Understood”

Join The Discussion

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>