Comments on: Of Tribes, Leaders and Heretics https://coolerinsights.com/2009/07/of-tribes-leaders-and-heretics/ Content Marketing and Social Media Agency in Singapore Thu, 01 Oct 2015 14:03:57 +0000 hourly 1 By: Aaron Koh https://coolerinsights.com/2009/07/of-tribes-leaders-and-heretics/comment-page-1/#comment-2384 Sun, 12 Jul 2009 06:03:54 +0000 http://coolerinsights.com/uncategorized/2009/07/of-tribes-leaders-and-heretics/#comment-2384 I haven’t read Tribes, but I read Seth’s All Marketers are liars and the purple cow.

For Seth, the traditional mass marketing approach is reach its end and it is there important to find new ways to market.

In All marketers are liars, Seth was telling the world that marketing should be about story telling, not fact pushing.

Somehow, humans tend to want to believe the story rather than the facts.

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