https://coolerinsights.com/2009/09/the-aura-of-anticipation/ Content Marketing and Social Media Agency in Singapore Thu, 24 Sep 2009 06:01:02 +0000 hourly 1 https://coolerinsights.com/2009/09/the-aura-of-anticipation/comment-page-1/#comment-2447 Thu, 24 Sep 2009 06:01:02 +0000 http://coolerinsights.com/uncategorized/2009/09/the-aura-of-anticipation/#comment-2447 Tease, taunt and tantalize the customer about the product.
I really wonder how many of the copywriters keep the customer’s psyche in their minds.
A brand is often perceived as a good pal by the customer. How we anticipate a friend to understand us and expect him or her to treat us when met. The same is the case with brands.
I wish brand managers need to dwell to this perception level before they actually start their campaigns.
As usual a very useful post on branding!

]]> https://coolerinsights.com/2009/09/the-aura-of-anticipation/comment-page-1/#comment-2433 Thu, 17 Sep 2009 09:07:03 +0000 http://coolerinsights.com/uncategorized/2009/09/the-aura-of-anticipation/#comment-2433 yes, I agree with your views:
..’In a world teeming with numerous identical products and services, the only way to stand out is to look beyond the tangible aspects of buying..’
Thanks for sharing.

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