Comments on: Newsjacking – A Dirty Little Secret in PR

By: 9 Tips to Help Maximize Your Long-Form Content on LinkedIn | Social Media Growth Service | Power Social

Tue, 19 Sep 2017 12:49:07 +0000

[…] by David Meerman Scott, newsjacking is the act of riding a breaking or trending news item at an early stage and “injecting” a piece […]

By: 9 Tips to Help Maximize Your Long-Form Content on LinkedIn • EMGI Group

9 Tips to Help Maximize Your Long-Form Content on LinkedIn • EMGI Group — Sun, 06 Aug 2017 17:32:04 +0000

[…] by David Meerman Scott, newsjacking is the act of riding a breaking or trending news item at an early stage and […]

By: 9 Tips to Help Maximize Your Long-Form Content on LinkedIn – MassCentral, United States

Sun, 18 Jun 2017 12:55:55 +0000

[…] by David Meerman Scott, newsjackingÂ is the act of riding a breaking or trending news item at an early stage and […]

By: Stephan White

Stephan White — Wed, 03 Apr 2013 00:27:23 +0000

This is probably the most useful tip on ethical newsjacking. thanks for sharing..

Media Monitoring

By: Cool Insider

Cool Insider — Thu, 13 Sep 2012 00:02:15 +0000

Thanks so much for your comment David! I've been a great fan of your work and would love to connect with you.

Real-time is truly the key as you've highlighted. Unfortunately, most PR outfits in organisations or agencies aren't fitted to deal with this new reality. More often than not, publicists are more adept at following a scripted way of working as opposed to nimbly adapting their craft as the situation unfurls.

By: David Meerman Scott

David Meerman Scott — Wed, 12 Sep 2012 16:12:26 +0000

Thanks for spreading the word. Newsjacking is indeed a great way to generate attention. What changed recently is that Google now indexes in real-time. That allow a timely blog post to be seen by journalists as they search for more information on a topic. Real-time is the key here. Yet nearly all PR people are in campaign mode rather than real-time mode, so those like us who understand newsjacking have an advantage.