https://coolerinsights.com/2013/08/to-sell-is-human-book-review/ Content Marketing and Social Media Agency in Singapore Sun, 13 May 2018 14:56:09 +0000 hourly 1 https://coolerinsights.com/2013/08/to-sell-is-human-book-review/comment-page-1/#comment-3292 Thu, 15 Aug 2013 16:54:55 +0000 http://coolerinsights.com/uncategorized/2013/08/to-sell-is-human-book-review/#comment-3292 Dan Pinkers insights are always a worthy read. The behavioral science guys have geared up substantially in their research and publication efforts regarding the art and science of influencing others. Interestingly more than half of all that is presented as new now can already be read at good old Dale Carnegie. How to win friends and influence people. What is a really cool suggestion is the brainstorming approach with customers. Many marketing and R&D departments seem frustrated that they can’t get their sales people to provide them with customer insights to help their new product development. A lot can be gained if the role of a sales person includes the skills and responsibility to do so.

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