Comments on: Can Small Really Become The New Big? https://coolerinsights.com/2014/02/can-small-really-become-the-new-big/ Content Marketing and Social Media Agency in Singapore Sat, 24 Sep 2016 14:46:53 +0000 hourly 1 By: Walter Lim https://coolerinsights.com/2014/02/can-small-really-become-the-new-big/comment-page-1/#comment-3401 Wed, 26 Feb 2014 23:24:58 +0000 http://coolerinsights.com/uncategorized/2014/02/can-small-really-become-the-new-big/#comment-3401 Thanks for your views Jacqueline! I like your thoughts on how small businesses can have equal access to technology tools and global markets, as well as the different employee attributes needed to succeed in a small versus large firm.

While size may not be the ultimate arbiter of success (profitability and sustainability may be the goal), I feel that the current media focus is still largely skewed towards big is better. Hopefully, more small businesses could learn to leverage on the new found opportunities available to them to scale quickly in their new emerging markets.

]]> By: Jacqueline O'Donnell https://coolerinsights.com/2014/02/can-small-really-become-the-new-big/comment-page-1/#comment-3400 Wed, 26 Feb 2014 22:04:10 +0000 http://coolerinsights.com/uncategorized/2014/02/can-small-really-become-the-new-big/#comment-3400 I think you comment “…there are still so few success stories of garage start-ups overcoming incumbents beyond the overused examples of Google, Amazon, eBay, and their ilk.” misses the point.

The original article was about the ability of businesses to succeed small. Previous barriers to entry to many markets have been removed by free and low cost technologies and the introduction of new business models similarly supports this. But it means that success is not necessarily viewed by size.

These businesses can succeed at a very different size to the Googles of the world (which mostly started small anyway, and are in themselves examples of successful “scaling up”). The current opportunities are for businesses to thrive within their micro-niche, at a viable size, without having to reach global (or national) proportions to be considered successful.

On your other point, about big business – they may have many smart tools at their fingertips but

1) these tools (at a different scale) are increasingly available to small business (part of the point of the original article – in the past, small business couldn’t have done A/B testing, afforded professional graphics, websites, landing pages and email campaign tools etc – now they can)who can often use them in a smarter manner because they are more in touch with the customers than big business, and

2) the thinking required to be a successful employee of an MNC is very different to that required to be a niche success – many disruptive businesses have been stunned by the lack of response or innovation from the big players in the market they were attacking. Old business models are often seen as “fact” and reliance on industry regulations etc as well as internal culture deter nimble niche responses from big business – plus the size of the pie is not always seen as worthwhile, whereas it can be for a small business, willing to stay small, viable, happy and true to its values 🙂

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