Comments on: Brand Storytelling: How to Hit The Bull’s Eye https://coolerinsights.com/2017/03/brand-storytelling/ Content Marketing and Social Media Agency in Singapore Tue, 09 Dec 2025 09:43:09 +0000 hourly 1 By: Walter https://coolerinsights.com/2017/03/brand-storytelling/comment-page-1/#comment-104654 Sun, 26 Mar 2017 02:31:49 +0000 http://coolerinsights.com/?p=8709#comment-104654 In reply to Risr Marketing.

Thanks for your comment. It certainly has made a difference in how marketers engage their audiences, and all for the better too. I’ll go check out Marriott to see what they have done for brand storytelling – thanks for the heads up! 🙂

]]> By: Risr Marketing https://coolerinsights.com/2017/03/brand-storytelling/comment-page-1/#comment-104120 Mon, 20 Mar 2017 18:33:53 +0000 http://coolerinsights.com/?p=8709#comment-104120 Brand storytelling has certainly evolved in the past decade or so. In the past, brands told their stories, and tried to create stories that their audiences could identify with. Now, the best brand storytellers are telling user stories instead of brand stories. This identifies the brand with the audience, instead of trying to trick the audience into identifying with the brand. Marriot’s content team has really excelled in this area, and is a brand to study for marketers who are trying to leverage brand storytelling effectively.

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