The Pillars of the Survey Funnel Strategy:
Prepare – The Deep Dive Survey:

Use survey tools like SurveyGizmo, SurveyMonkey, or Google Forms.
Craft an email or ad with an open-ended question about the customer’s biggest challenge.
Include sorting questions for demographic information.
Analyze responses to identify prospects’ hot button issues and segment them.
Persuade – The Self-Discovery Landing Page:

Develop a landing page based on insights from the Deep Dive survey.
Diagnose the visitor’s challenge and prescribe a solution.
Include company branding, testimonials, and a pre-survey video.
Segment – The Micro-Commitment Bucket Survey:

Create detailed survey questions based on Deep Dive Survey inputs.
Steer respondents through different buying journeys based on their responses.
Prescribe – Post-Survey Sales Prescription:

Send prospects to a “Same Visit Sale” page.
Offer valuable information for free and transition into an upsell.
Profit – The Profit Maximization Upsell Sequence:

Implement upsells focusing on more value, speed, and future-pacing a problem.
Provide an “Almost as Good” downsell if prospects don’t want the upsell.
Pivot – The Email Follow-Up Feedback Loop:

Initiate email sequences for non-buyers and buyers.
Non-buyer sequence includes result delivery, story series, sales acceleration series, and a feedback loop.
Buyer sequence includes a welcome email, consumption series, upsell/cross-sell series, and a feedback loop.
Conclusion:
The ASK Method Survey Funnel is a detailed methodology with specific email sequences and strategies for both non-buyers and buyers. The goal is to continually engage prospects and customers through targeted communication, addressing objections, and offering personalized solutions.