ABCs of Content Marketing, SEO and Social Media

September 21st, 2015   •   18 comments   

Content Marketing SEO and Social Media

Content marketing, Search Engine Optimization (aka SEO) and social media marketing.

Together, these three can work powerfully to propel your digital marketing strategy forward.

What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?

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The Content Marketing Checklist [Infographic]

September 15th, 2015   •   1 comment   

Content Marketing Campaigns Checklist Infographic

How do you implement a content marketing campaign? What steps should you take?

Like any strategic marketing initiative, content marketing needs to be performed in a methodical and systematic fashion. While spontaneous bursts of creativity and originality certainly helps in creating great buzz-generating content, keeping to a schedule helps ensure long-term success.
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7 ways to piss potential business clients off

September 4th, 2015   •   no comments   

6 Ways to Piss Potential Clients Off
Courtesy of Ace of Sales

How do account managers in agencies end up infuriating their clients? What can agencies do to avoid becoming gossip client fodder?

As a long-time marcoms director in my previous incarnation, I get approached quite frequently by advertising and marketing agencies offering all kinds of wares. They include anything from design and advertising agencies, web developers, digital marketers, PR consultancies, workshop and conference organisers to video production houses, gifts suppliers and printers.
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Build Your Personal Brand through Content Marketing

August 20th, 2015   •   no comments   

Building Personal Brand with Content Marketing

Source of image

Do you spend a lot of time online? Have you written, commented on, shared and tweeted lots of content on social media?

If so, what are you doing to build your personal brand?

I know I know. You already have a day job. You are already busting your guts for your company.

How can you possibly have any bandwidth to build your personal brand using content?
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Native Advertising: What You Need To Know

August 17th, 2015   •   2 comments   

Howard Gossage - Nobody Reads Ads Cooler Insights.jpg

What is native advertising or native ads? How can content marketers make use of native ads?

First and foremost, native advertising is fast growing.

In a report from Contently, marketers are envisaged to spend US$4.3 billion on native ads in 2015. An increase of 34 percent over 2014, this is forecasted to balloon to US $8.8 billion by 2018.
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How FAQs can rock your content marketing

August 10th, 2015   •   no comments   

 FAQs  photo

Photo by photosteve101

Imagine that you are working feverishly on a document. Suddenly, the programme you are using shuts down, apparently without any rhyme or reason.

Aargh! What should you do?
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8 Marketing Lessons from Star Wars: The Force Awakens

July 22nd, 2015   •   3 comments   

Star Wars The Force Awakens

Carrie Fisher, Mark Hamill and Harrison Ford reprise their roles in The Force Awakens (Photo by Kevin Winter/Getty Images)

18 December 2015 is going to be a day to remember. For Star Wars fans around the world, it will be the day when Star Wars Episode VII: The Force Awakens is released in cinemas around the world.

Already touted as the movie event of the year, Star Wars: The Force Awakens is part of an epic space opera film originally created by George Lucas. Directed by J. J. Abrams, the 7th installment in the episodic Star Wars film series will star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis, and the original cast members Harrison Ford, Carrie Fisher, Mark Hamill, Anthony Daniels, Peter Mayhew, and Kenny Baker.
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How to Optimize Your Content Marketing

July 16th, 2015   •   no comments   

Optimize - Attract Customers Through SEO, Social Media and Content Marketing

How do you incorporate Search Engine Optimization (SEO), Social Media, and Content Marketing into your marketing efforts?

Answer: Adopt a customer-centric content marketing strategy which incorporates search and social media optimization.
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Inbound Marketing 101: A Beginner’s Guide

June 18th, 2015   •   no comments   

Inbound Marketing

Do you know what Inbound Marketing is? Keen to use inbound marketing to improve your marketing ROI?

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business to Business (B2B) digital marketing strategy. The fact that HubSpot is a NASDAQ listed marketing automation company worth $1.24 billion in market capitalisation is a testimony to inbound marketing’s strengths.
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How Influencers Evolved in the Digital Age

June 9th, 2015   •   no comments   

How Influencers Evolved in the Digital Decades
Orginal image courtesy of The Drum

How have social influencers changed over the years? What impact does technology play on the evolution of influence?

I asked myself this question as I reflected on how much things have changed over the past two decades. 
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