Facebook Advertising 101: Four Basic Steps

December 8th, 2015   •   6 comments   

Facebook Advertising 101

How can you better monetize your Facebook presence? What can you do to increase engagement or push click-throughs to your brand’s landing pages?

In the past, social media marketing activities like creating and curating great content and actively community management was sufficient to engage one’s Facebook fans.
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Content Marketing for Food and Beverage Businesses

November 29th, 2015   •   2 comments   

Content Marketing restaurants cafes
Food porn at its best (courtesy of Magnolia Pictures)

We love delicious and great tasting food. We love chatting about our latest dining escapades on social media.

If you are Asian, you probably enjoy taking and sharing photos and videos of your food on social networks. You probably also love consuming food related content – recipes, new dishes, menus, the list goes on.
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LinkedIn Marketing Tips to Boost Your Career

November 20th, 2015   •   no comments   

LinkedIn Marketing Tips to Boost Your Career

Do you have an account on LinkedIn? If so, how are you using it to secure good clients or plum job offers?

Celebrating its 12th year, LinkedIn is the most important professional network for individuals and businesses. Unfortunately, many still treat LinkedIn as an electronic rolodex.

Failing to recognise the full potential of the social network, you literally leave career and growth opportunities on the table.

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Content Marketing Strategies of Microbes

November 15th, 2015   •   6 comments   

Nobody likes to fall ill.

From viruses and bacteria to fungi, mycoplasma to plasmodium, germs are a terrible bane of our daily lives.
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The 80/20 Rule in Content Marketing

November 10th, 2015   •   5 comments   

80-20-rule-content-marketing
Courtesy of evolving SEO

Have you heard of the 80/20 rule?

Known as the Pareto principle, the 80/20 rule is also known as the law of the vital few. First conceived by management consultant Joseph M Juran, it is attributed to 19th century Italian economist Vilfredo Pareto. The 80/20 rule essentially states that “80% of the effects came from 20% of the causes”.
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7 Ways to Succeed in Native Advertising

October 26th, 2015   •   no comments   

7 Ways to Succeed with Native Advertising

Have you started “going native” in your marketing strategy? If you haven’t, its high time you do.

Traditionally known as advertorials or sponsored content, native advertising is a form of online advertising where the content matches the form and function of the channel in which it appears. These ads can either by created by the advertising company, an agency, or the media owner. 
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Digital Marketing in the Government [Case Studies]

October 9th, 2015   •   1 comment   

singapore-government-digital-case-studies

This hilarious hokkien music video “Jiak Pa Buay” shows how storytelling is used digitally by Singapore Government  (courtesy of Gov.SG YouTube)

How does the public sector use digital and social media marketing? Which government agencies are leading on the digital front?

Before we get there, do you know that Singapore was ranked no 3 in the United Nation’s annual survey of e-Government initiatives in 2014 (after South Korea and Australia)?
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Five Delicious Steps to Digital Marketing Success

October 1st, 2015   •   4 comments   

Five Delicious Steps to Digital Marketing Success

Why do some brands sizzle while others fizzle online? What is the secret recipe to digital marketing success?

The answer lies in BACON. Or more precisely, Digital Bacon, a tantalizingly titled book packed with yummy tips to help your company navigate the online world.
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ABCs of Content Marketing, SEO and Social Media

September 21st, 2015   •   18 comments   

Content Marketing SEO and Social Media

Content marketing, Search Engine Optimization (aka SEO) and social media marketing.

Together, these three can work powerfully to propel your digital marketing strategy forward.

What do these digital marketing techniques involve? More importantly, how do you integrate them in a coherent and synergistic manner?

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The Content Marketing Checklist [Infographic]

September 15th, 2015   •   1 comment   

Content Marketing Campaigns Checklist Infographic

How do you implement a content marketing campaign? What steps should you take?

Like any strategic marketing initiative, content marketing needs to be performed in a methodical and systematic fashion. While spontaneous bursts of creativity and originality certainly helps in creating great buzz-generating content, keeping to a schedule helps ensure long-term success.
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