The 5 Rs of Curation

June 2nd, 2013   •   no comments   

5 Rs of Curation

A curator hard at work (source of image)

Curators. I should know them.

Guardians of museum collections, curators acquire artefacts and artworks, conduct research, publish articles or books, and mount exhibitions.
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Evergreen Themes in Marketing

May 16th, 2013   •   no comments   


Perfume advertisements are guilty of over-exposing celebrities (courtesy of Charlotte Whiting

Watching commercials on TV is a bit like watching the movie Groundhog Day (or more recently Source Code). The same scenes keep re-appearing, like a never ending case of déjà vu.

Ad after ad, common themes and tropes surface time and time again.
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The Impact Equation: Measuring Your Social Influence

May 11th, 2013   •   1 comment   

Designed by Freepik

How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?

Why do some campaigns fly while others die?
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Marketing in the Age of Social Ephemera

May 8th, 2013   •   no comments   


Courtesy of BostInno

What’s the first thing you do when you wake up in the morning?

a) Brush your teeth?

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Epic Marketing

April 30th, 2013   •   1 comment   

Epic Marketing
Designed by Freepik

Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?

Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.
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PlayMoolah Makes Online Virtue Of Thrift

April 21st, 2013   •   no comments   


Audrey (left) and Min Xuan of PlayMoolah

Money makes the world go round. Like charity, however, money management habits should begin at home.

With the world still reeling from the 2008 financial crisis and the more recent European sovereign debt crisis, it is clear that greater financial education is in order. While we Singaporeans (and many of our Asian counterparts) still have some moolah in the bank, it is difficult to foresee what the future may hold.
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Is Blogging Going To Die?

April 5th, 2013   •   2 comments   

Are blogs dead
Designed by Freepik

By now you would have read numerous articles proclaiming the death of the blog.  Like this, this, this, this and this.

Friends are also telling me that nobody blogs anymore. Some of their sound bites goes like this:
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SG Rating – A Tool for Consumer Businesses

April 2nd, 2013   •   no comments   

Customer service is one of the most talked about topics in Singapore. Hell hath no fury like a Singaporean customer scorned. At the same time, we have this incredible obsession to share what we eat, wear, buy and do, often with “value-added” comments (“yay” or “nay”).

Unfortunately, retailers and F&B operators are often oblivious of what their customers think. While a few do trawl the web to search for answers (good or bad), most continue their operations in blissful ignorance.
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Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

Courtesy of Freepik

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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