Is Blogging Going To Die?

April 5th, 2013   •   2 comments   

Are blogs dead
Designed by Freepik

By now you would have read numerous articles proclaiming the death of the blog.  Like this, this, this, this and this.

Friends are also telling me that nobody blogs anymore. Some of their sound bites goes like this:
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SG Rating – A Tool for Consumer Businesses

April 2nd, 2013   •   no comments   

Customer service is one of the most talked about topics in Singapore. Hell hath no fury like a Singaporean customer scorned. At the same time, we have this incredible obsession to share what we eat, wear, buy and do, often with “value-added” comments (“yay” or “nay”).

Unfortunately, retailers and F&B operators are often oblivious of what their customers think. While a few do trawl the web to search for answers (good or bad), most continue their operations in blissful ignorance.
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Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

Courtesy of Freepik

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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Why We Should Embrace SoLoMo

March 11th, 2013   •   1 comment   


Courtesy of TeropongSkop 

Do you know what SoLoMo is?

(Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there).
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The Kings and Queens of the Social Age

February 24th, 2013   •   1 comment   

the-king-and-queen-of-social-age
Image courtesy of Lesgo LEGO Movie

Who are the rulers in the digital and social media age?

By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
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Which Comes First – the Product or the Market?

February 14th, 2013   •   no comments   

Which Comes First The Product or the Market
Too many toys to choose from! (Ethan in a shop in Shibuya, Tokyo)

Hit by a flash of inspiration, you decided one day to pursue your dream.

You are all fired up and raring to go. After slaving away for goodness knows how long, you have perfected your recipe for world domination.
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The Three Gs of the Social Web

February 12th, 2013   •   no comments   


These male chimpanzees practise social grooming (courtesy of Mad Science @ QHST)

Noticed why your birthday photos are more well “liked” than a business update?

Or that people whom you “liked” and “commented” on tend to return the favour?

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The 3 Cs of Convergence Marketing

January 28th, 2013   •   no comments   

the-3-cs-of-convergence-marketing

What is the true essence of marketing?

I believe that it can be distilled into three basic questions:

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Is Social Media Marketing Full of BS?

January 23rd, 2013   •   13 comments   


Bob Hoffman (courtesy of The San Francisco Egotist

Well, Bob Hoffman (above) seems to think so.

Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts.
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