The Impact Equation: Measuring Your Social Influence

May 11th, 2013   •   1 comment   

Designed by Freepik

How do you create waves in a world filled with zillions of blogs, Facebook updates, and tweets?

Why do some campaigns fly while others die?
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Marketing in the Age of Social Ephemera

May 8th, 2013   •   no comments   


Courtesy of BostInno

What’s the first thing you do when you wake up in the morning?

a) Brush your teeth?

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Epic Marketing

April 30th, 2013   •   1 comment   

Epic Marketing
Designed by Freepik

Have you watched an “epic” movie which left an indelible mark on your consciousness? What about a book which you couldn’t forget years after you’re done reading?

Truth is, we all love great epics. Massive in scale and scope, they have the power to inspire us with awe, move us viscerally, and set our imaginations on fire.
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PlayMoolah Makes Online Virtue Of Thrift

April 21st, 2013   •   no comments   


Audrey (left) and Min Xuan of PlayMoolah

Money makes the world go round. Like charity, however, money management habits should begin at home.

With the world still reeling from the 2008 financial crisis and the more recent European sovereign debt crisis, it is clear that greater financial education is in order. While we Singaporeans (and many of our Asian counterparts) still have some moolah in the bank, it is difficult to foresee what the future may hold.
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Is Blogging Going To Die?

April 5th, 2013   •   2 comments   

Are blogs dead
Designed by Freepik

By now you would have read numerous articles proclaiming the death of the blog.  Like this, this, this, this and this.

Friends are also telling me that nobody blogs anymore. Some of their sound bites goes like this:
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SG Rating – A Tool for Consumer Businesses

April 2nd, 2013   •   no comments   

Customer service is one of the most talked about topics in Singapore. Hell hath no fury like a Singaporean customer scorned. At the same time, we have this incredible obsession to share what we eat, wear, buy and do, often with “value-added” comments (“yay” or “nay”).

Unfortunately, retailers and F&B operators are often oblivious of what their customers think. While a few do trawl the web to search for answers (good or bad), most continue their operations in blissful ignorance.
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Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

Courtesy of Freepik

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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Why We Should Embrace SoLoMo

March 11th, 2013   •   1 comment   


Courtesy of TeropongSkop 

Do you know what SoLoMo is?

(Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there).
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The Kings and Queens of the Social Age

February 24th, 2013   •   1 comment   

the-king-and-queen-of-social-age
Image courtesy of Lesgo LEGO Movie

Who are the rulers in the digital and social media age?

By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
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