Why Marketers Need to Teach

March 21st, 2013   •   1 comment   

Courtesy of Freepik

Give a man a fish, and he’ll eat for a day.

Teach him to fish, and he’ll eat for a lifetime.
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Why We Should Embrace SoLoMo

March 11th, 2013   •   1 comment   


Courtesy of TeropongSkop 

Do you know what SoLoMo is?

(Nope, its got nothing to do with King Solomon, although there is certainly some wisdom there).
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The Kings and Queens of the Social Age

February 24th, 2013   •   1 comment   

the-king-and-queen-of-social-age
Image courtesy of Lesgo LEGO Movie

Who are the rulers in the digital and social media age?

By now, you’ve probably heard that content is king. In the age of omnipresent 24/7 media served through ubiquitous smart devices, it is the currency which wins hearts, minds and wallets.
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Which Comes First – the Product or the Market?

February 14th, 2013   •   no comments   

Which Comes First The Product or the Market
Too many toys to choose from! (Ethan in a shop in Shibuya, Tokyo)

Hit by a flash of inspiration, you decided one day to pursue your dream.

You are all fired up and raring to go. After slaving away for goodness knows how long, you have perfected your recipe for world domination.
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The Three Gs of the Social Web

February 12th, 2013   •   no comments   


These male chimpanzees practise social grooming (courtesy of Mad Science @ QHST)

Noticed why your birthday photos are more well “liked” than a business update?

Or that people whom you “liked” and “commented” on tend to return the favour?

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The 3 Cs of Convergence Marketing

January 28th, 2013   •   no comments   

the-3-cs-of-convergence-marketing

What is the true essence of marketing?

I believe that it can be distilled into three basic questions:

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Is Social Media Marketing Full of BS?

January 23rd, 2013   •   13 comments   


Bob Hoffman (courtesy of The San Francisco Egotist

Well, Bob Hoffman (above) seems to think so.

Before I talk about Bob’s ideas, let me state that I love Mitch Joel’s Six Pixels of Separation podcasts.
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The 3 Players in Content Marketing

December 15th, 2012   •   2 comments   

The 3 Players of Content Marketing

Courtesy of Vision

Want to reach that guy staring at his laptop in a Starbucks cafe? What about that lady thumbing away at her smart phone while waiting for her cab?

What is the single best way to reach consumers in the age of social media and ubiquitous digital devices?
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The Dynamics of Social Ecosystems

December 10th, 2012   •   no comments   

In the age of the ubiquitous social web, business as usual is broken.

Empowered by social technologies like Facebook, Twitter and YouTube, consumers are sharing their brand experiences – good, bad or ugly. They are no longer content to “grin their teeth and bear it”. In such an environment, companies can ill afford to bury their heads in the “mass marketing” sand.

What should we then do in this avalanche of channels, content creators and communities?

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9 Elements of Japanese Aesthetics

December 4th, 2012   •   4 comments   

9 Elements of Japanese Aesthetics

I love Japanese art and culture.

Almost everything about the country – from buildings to gardens, displays, products, advertisements, food, shops, train stations and people (especially people) – are enchanting.

While Japan does have its share of woes (don’t we all?), few countries around the world are able to balance age-old tradition with modernity in such a harmonious fashion. This is especially true in the field of aesthetics and design, where almost everything in Japan is well conceived. You could hardly find anything that is an eyesore there!

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