Stop Disturbing Me!

November 16th, 2006   •   no comments   

As a marcoms professional, I often fall into the stereotype of thinking of customers as “targets”, “demographic groups” and “segments”.

Ad men and women are especially prone to this, and an entire discipline – media planning – was hatched with the sole purpose of cornering prospects every which way they go. We want to make sure that our entire arsenal of Weapons of Mass Distraction (also WMD) are trained to hit as many vict….sorry customers as possible.
Read More


How Analogies and Metaphors Uplifts Your Content

November 9th, 2006   •   2 comments   

Analogies and Metaphors

An example of an advertising analogy and metaphor (source of image)

Have you wondered why certain speakers and writers can bring their ideas across so elegantly? How do they transform a complex (and sometimes obscure) concept into one which we can see in our heads with such clarity and definition?

The answer lies in their ability to to tell stories with rich and powerful analogies, allegories and metaphors.
Read More


Ten Gahmen Blogging Commandments

October 17th, 2006   •   no comments   

I am in a whimsical mood tonight so decided to do something irreverent (and maybe irrelevant). What I shall call the 10 commandments of gahmen blogging.

1) Thou shalt not flame, troll nor comment spammeth thy fellow blogger, no matter how tempting. Instead, thou shalt seek to use tactful and civil ways to engage thy fellow citizen.

2) Thou shalt abide by the Official Secrets Act and Instruction Manuals at all times. Thy livelihood dependeth on this.
Read More


Page 25 of 25« First...10...2122232425