Content Rules: Book Review

December 9, 2014 Content Marketing 1 comment

Content Rules Book Cover

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?


The Mindful Marketer: Book Review

December 1, 2014 Content Marketing, Social Influence 1 comment

the-mindful-marketer-book-cover

How can marketers navigate an “always on” digital world? Can we achieve greater balance and control of our work and personal lives?

Yes we can! At least according to Lisa Nirell in her latest book “The Mindful Marketer”.

Part self-help book, part management manual, The Mindful Marketer is packed with practical and useful advice for senior marketers of all stripes. Drawing wisdom from diverse sources – Buddhism, organisational behaviour, psychology, digital marketing and much more – it covers the breadth and depth of scenarios in the working life of a marketer.


Yahoo! Showcases Short Films with Fast Flicks

November 22, 2014 Content Marketing, Social Influence no comments
The three finalists of Yahoo Fast Flicks (sitting) with judges Zhang Wenjie, Mike Wiluan and Eric Khoo
The three finalists of Yahoo Fast Flicks (sitting) with judges Zhang Wenjie, Mike Wiluan and Eric Khoo

Internet giant Yahoo! is quite a different company these days.

Anchored on its four pillars of growth – mobile, social, native advertising, and videos – the California based company focuses more of its energies these days on creating and curating digital content offered through its multiple online and social platforms. By doing so, it seeks to attract more audiences and advertisers.


Brand Media Strategy – Book Review

November 19, 2014 Content Marketing, Social Influence 1 comment

Brand Media Strategy Book

How do we combine the discipline of media planning with cutting edge developments in the digital age?

Well, Antony Young of the Water Cooler Group seem to have the answer. In the second edition of his book Brand Media Strategy, Antony delves deep into the discipline of integrated communications planning, showing us how we can develop a strategic and holistic plan to drive brand marketing across all media touch points – traditional, experiential, digital and word of mouth.


Top Social Media Brands in Singapore – Oct 2014

November 16, 2014 Content Marketing, Social Influence no comments

Do you know that telcos are the most “socially devoted” brands in Singapore? Or that an infant milk powder brand has the greatest engagement rate for its Facebook posts?

These interesting insights and more were revealed by social listening and analytics software as a service provider Social Bakers in their October report charting out Singapore’s social media scene. Delivered in the form of a detailed infographic, Social Bakers’ report highlighted the top industries and brands engaged in Facebook, Twitter and YouTube.