https://coolerinsights.com Content Marketing and Social Media Agency in Singapore Sun, 25 Sep 2016 13:04:43 +0000 en-GB hourly 1 https://coolerinsights.com/wp-content/uploads/2015/09/cropped-Cooler-Insights-Square-Logo-32x32.jpg https://coolerinsights.com 32 32 https://coolerinsights.com/2011/12/why-advertising-mishaps-arent-funny/ Fri, 30 Dec 2011 16:01:00 +0000 http://coolerinsights.com/uncategorized/2011/12/why-advertising-mishaps-arent-funny/ As I was reading my copy of the daily newspaper yesterday (yes, my family and I are still traditional newspaper readers), a colourful brochure with coupons popped out. As I glanced through its content, I couldn’t help noticing this promotional message which appeared to be a wee bit ironic in my view: For a start, […]

The post Why Advertising Mishaps Aren’t Funny first appeared on Cooler Insights.]]> https://coolerinsights.com/2009/06/sexy-selling-in-less-than-10-words/ Mon, 15 Jun 2009 00:00:00 +0000 http://coolerinsights.com/uncategorized/2009/06/sexy-selling-in-less-than-10-words/ If this outdoor advertisement doesn’t catch your eye, I suppose nothing else will. No prizes for guessing what product they are pushing for! What’s more interesting though is how a seemingly simple advertisement like this follows the age-old rule of AIDA. In advertising parlance, this means Attention, Interest, Desire and Action. 1) Attention – Obviously […]

The post Sexy Selling in Less than 10 Words first appeared on Cooler Insights.]]> https://coolerinsights.com/2009/05/extreme-outdoor-advertising/ https://coolerinsights.com/2009/05/extreme-outdoor-advertising/#comments Thu, 07 May 2009 13:11:00 +0000 http://coolerinsights.com/uncategorized/2009/05/extreme-outdoor-advertising/ Courtesy of hojimoto Came across this series of 15 of the most creative outdoor advertisements seen in the world from this fascinating compilation of superlatives called oddee.  The above advertisement was apparently one from Nationwide Insurance which specialises in automobile insurance services.  Well, it has certainly proved a point with this amazing visual spectacle. I wonder […]

The post Extreme Outdoor Advertising first appeared on Cooler Insights.]]> https://coolerinsights.com/2009/05/extreme-outdoor-advertising/feed/ 4 https://coolerinsights.com/2009/05/outdoor-advertising-in-melbourne/ https://coolerinsights.com/2009/05/outdoor-advertising-in-melbourne/#comments Mon, 04 May 2009 00:57:00 +0000 http://coolerinsights.com/uncategorized/2009/05/outdoor-advertising-in-melbourne/ In a city like Melbourne where the streets are often chock full of people, it is important for brands to invest in outdoor marketing to gain visibility, awareness and affinity, especially those targeting end consumers. Depending on the objective of the advertiser, these can be highly brand-oriented without any calls for action or be tactical […]

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