advocacy marketing | Cooler Insights

7 Ways to Truly Delight Your Customers

Walter — Wed, 19 Feb 2014 05:06:00 +0000

How can we delight our customers so much that they become our advocates? Here are 7 FACTORS to consider.

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We the Undercover Marketers

Walter — Wed, 21 Mar 2012 13:39:00 +0000

Excuse me, are you an invisible stealth marketer? If you have no clue what this is, perhaps its high time for you to read about this.

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Should Museums Attract Niche Or Mass Audiences?

Walter — Mon, 31 Oct 2011 13:16:00 +0000

NHB’s Night Festival 2008 I love reading Nina Simon’s Museum 2.0 blog for her cutting insights on stuff happening in my neck of the woods. One of the issues that she recently wrote about – audience development – is something that museums and art galleries in Singapore are also grappling with. In her post, Nina […]

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The Dragonfly Effect: Driving Social Change through Social Media

Walter — Wed, 19 Oct 2011 12:58:00 +0000

What can you do to drive social change using social media? The Dragonfly Effect shows you a four step process to do so. Read all about it here.

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From Push to Pull to Participate

Walter — Sat, 03 Jul 2010 02:51:00 +0000

T-Mobile’s Flash Mob at Trafalgar Square In the world of advertising, it is common for one to think about generating Attention first before anything else. After all, that age-old mnemonic AIDA (Attention, Interest, Desire, Action) is predicated on the ability to capture your target audience’s eyeballs/ eardrums in the cacophony of marketing clutter. Well things […]

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Appointing Customer Champions

Walter — Wed, 07 Apr 2010 22:24:00 +0000

Make customer advocacy the pinnacle of your business (courtesy of MIT Sloan Management Review) Anybody who has been in the field of marketing would be familiar with the term customer champion. However, few have truly understood what it means in the context of today’s organisation. Being an advocate for customers doesn’t merely mean spending all […]

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Anointing Your Advocates

Walter — Sat, 16 Jan 2010 10:13:00 +0000

Advocacy Gone Awry (Courtesy of Taejin “TJ” Moon) I chanced upon a brilliant post by Jeremiah Owyang, renowned web strategist and thought leader, on Advocacy Marketing. This new form of Word Of Mouth marketing is different from the traditional areas as advocates are like members of your inner circle – your best customers so to […]

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