How Earth Hour Became a Global Phenomenon

Andy Ridley, founder of Earth Hour

“Dare the World to Save the Planet”

With the catchy thematic message above, Earth Hour 2012 (31 March (Sat) at 8.30 pm) encourages us not only to switch off all power consuming devices for one dark hour but to “dare” our friends to pledge support this movement in return for doing something extraordinary.

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