Tag: Ann Handley

Content Rules: Book Review

December 9, 2014 Content Marketing 1 comment

Content Rules Book Cover

Content is king! Content rules!

Yeah, we know that already. Thanks to the burgeoning growth of¬†content marketing – the new “silver bullet” in a marketer’s arsenal – everybody is hopping onto the content marketing bandwagon.

However, how do we tap this rising trend? More specifically, what should you do to “create killer blogs, podcasts, videos, e-books, webinars (and more) that engage customers and ignite your business”?