Ever created a “perfect” ad or content, only to find that nobody gave a hoot?
Well, the problem probably lies in your failure to understand who your target audiences are, and what attracts them.
Tag: audience research
Imagine Wearing Your Customer’s Shoes
Consider what your customers will look, smell, touch and feel – from the start to end of your experience
Let’s try this thought exercise for a few minutes.
Imagine that you’re a customer of your own company’s business. This could be anything of course, depending on what your company do. During this time, you should don the hat of your prospective customer, be he or she a swinging single, working parent, active ager, awkward teen, or urban professional.
Are Your Customers Really Comfortable?
My family loves to visit Relish (by Wildrocket) for their great service, comfortable ambience and fabulous food.
Don’t ever assume that your customers are the exact duplicate of you. Chances are, they aren’t.
There are so many reasons why they may be different. Human beings are such complex creatures that entire disciplines like anthropology, sociology and psychology have evolved in desperate bids to understand their behaviours.