With close to 900 million users and an upcoming IPO, Facebook is ruling the web as the social network of choice. Following close behind is Twitter, the 140 character king of microblogging also known as the “SMS of the Internet”. LinkedIn, Youtube, Flickr, Foursquare, blogs, and tonnes of other social networks make up the other players of the social web.
Collectively, these social technologies and platforms rule a disproportionate part of our lives as consumers. This is why companies need to get into the digital act and be “likeable”.