Tag: bootstrapping

Must We Be Perfect?

December 1, 2006 Blog no comments

Do we need to wait for everything to be pristine and tip top before proceeding with our new fangled marketing plan? Is it necessary to get everybody’s consensus and to be 100% risk-free? So what if certain things are still a little screwy?

Seth Godin, a pioneer in the new world of citizen marketing, sums it up pretty nicely with his latest post. Quoting from him:

She doesn’t really look like this. Especially in the morning or after a long plane flight. And yet we’re bombarded by photos of one perfect celebrity after another… enough to buy into the fantasy that they’re all perfect.