Tag: branded experiences

Join Elmo in Singapore’s First Sesame Street Ride

March 3, 2013 Blog no comments

I’ve loved Sesame Street ever since I was a kid. Watching it week after week on Saturday mornings, I was transfixed by its lovable muppets, while learning a thing or two. The award winning children’s television show has since spun off numerous franchised products featuring characters like Cookie Monster, Oscar, Bert and Ernie, Big Bird, Grover and Elmo.

Thanks to a partnership between Resorts World Sentosa and Sesame Street, you can now experience these charming muppets “in the flesh” with a whimsical theme park ride. Launched by Universal Studios Singapore’s Vice President of Park Operations John Hallenbeck, Sesame Street Spaghetti Space Chase is the newest attraction in Universal Studios Singapore.


Do Your Customers Own Your Brands?

August 5, 2012 Blog 1 comment


Let your customers “own” your brand (courtesy of Thaeger)

In a world overflowing with “me-too” goods and services, consumers are seeking ways to assert their individuality. In an overcrowded marketplace teaming with repetition and homogeneity, they crave personalised products and experiences that reflect their individual identities.

This phenomenon of personal expression is catalysed by the rise of social technologies and networks such as blogs, forums, Facebook, Twitter, Youtube and other community channels.