business ideas | Cooler Insights

Weird, Quirky and… Successful?

Walter — Wed, 12 Dec 2012 05:26:00 +0000

OK, maybe Lady Gaga’s meat dress is a little too weird (courtesy of Crushable) Eccentricity isn’t a liability. Run-of-the-mill is. Think for a moment about the most successful rock stars in history. Michael Jackson. Madonna. Lady Gaga. The Beatles. What was the one thing which defined them? Well, they’re all…err…. weird. Ditto for corporate chieftains […]

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Customised Curated Memories

Walter — Thu, 05 Jul 2012 14:48:00 +0000

Ethan’s birth was one of my life’s biggest moments In a consumer world awash with an endless stream of innovative products and services, there appear to be one thing that’s missing. And that is to tap onto a customer’s deep and intimate memories. Now wait a minute. Isn’t that the same as what peddlers of […]

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Marketing Greatest Hits: Book Review

Walter — Mon, 30 Jan 2012 13:44:00 +0000

With the subtitle “A Masterclass in Modern Marketing Ideas”, British marketing consultant Kevin Duncan’s Marketing Greatest Hits provides quick summaries of what he considers seminal or interesting titles and their key ideas in marketing. Touted as a “definitive compendium of everything you need to know from the best minds in modern marketing”, the book attempts […]

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Poke The Box (Seth Godin): A Book Review

Walter — Thu, 26 Jan 2012 16:12:00 +0000

“When was the last time you did something for the first time?” With a secondary title like that, you can bet that Poke the Box – Seth Godin’s first title under The Domino Project – is going to be all provocative and punchy. And boy, the renowned marketing cum motivational blogger sure doesn’t disappoint in […]

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The Ultimate Start Up Entrepreneur

Walter — Wed, 17 Aug 2011 23:29:00 +0000

After months of hard canvassing and pitching in a two stage competition, the winner of the Martell V.S.O.P. The Ultimate Start-up Space competition was announced last night. Mr Jeremy Nguee of the business idea “Preparazzi”, was selected by a panel of judges out of 10 finalists. Preparazzi is a food preparation service that helps one […]

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Why Ideas are Overrated

Walter — Sun, 20 Feb 2011 12:25:00 +0000

Courtesy of American Hell This is going to sound hypocritical for a business blogger like me, but I am going to say it anyway. It’s better to get something REAL done than to spend too much time reading my blog. Or, for that matter, the hundreds of other business, PR and marketing blogs offering an […]

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Don’t Lose the Long Form!

Walter — Tue, 08 Jun 2010 23:07:00 +0000

The greatest literary works Like “War and Peace” are not puny (source) As more and more people consume information in byte-sized pieces, and veer towards Twitter, Facebook and other social networking platforms, it appears that we are losing the benefits of length. Wait, hang on a minute. Am I telling you to be verbose and […]

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Free Ideas to Boost Productivity?

Walter — Wed, 24 Feb 2010 00:46:00 +0000

Courtesy of Learning By Doing To heed the country’s latest call to increase productivity, help entrepreneurs and managers everywhere, and satisfy my own need for intellectual stimulation, I wonder if its useful to start an online forum to discuss ideas to increase productivity. This could be a way for all of us to contribute our […]

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