Tag: casino marketing

Niagara Windfalls

July 17, 2007 Blog 12 comments


Niagara Falls Photo courtesy of Laffy4K

I recently attended a talk on Casino Marketing by Daniel Shummy, a Las Vegas marketing veteran. One of the most interesting topics he shared was how Niagara Falls transformed itself.

Think of Niagara Falls in Canada and what crosses your mind? Great lakes perhaps? Holiday destination? How about those great iconic waterfalls and rapids often seen in movies?