Tag: chief marketing officer

Chief Marketing Officers Wanted

August 22, 2007 Blog 7 comments

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In the recent “Marketing for Results” conference which I attended graced by Professor Philip Kotler, he highlighted the importance of a new position – the Chief Marketing Officer (CMO) – in organisations. In certain companies, this role is equivalent to the almighty Chief Financial Officer (CFO) who usually sits next to the CEO in any organisation.

What should a CMO do? Many things apparently, according to Kotler: