Tag: chief marketing officer

Are Marketers Going To Be Extinct?

March 24th, 2009   •   2 comments   

Are Marketers Going The Way of the Dodo? (Courtesy of Wikimedia Commons)

Do marketers still have a job in this day and age? What happens when everybody becomes a marketer?

With WhatsApp, blogs, Skype, Facebook, LinkedIn, Instagram, YouTube, and Twitter, everybody – from the CEO down to the company driver – can be accessible online, 24 by 7, 365 days a week.
Read More

Chief Marketing Officers Wanted

August 22nd, 2007   •   7 comments   


In the recent “Marketing for Results” conference which I attended graced by Professor Philip Kotler, he highlighted the importance of a new position – the Chief Marketing Officer (CMO) – in organisations. In certain companies, this role is equivalent to the almighty Chief Financial Officer (CFO) who usually sits next to the CEO in any organisation.

What should a CMO do? Many things apparently, according to Kotler:

Read More