Church of the Customer | Cooler Insights

Do You Trust Your CEO?

Walter — Fri, 15 Jun 2012 23:34:00 +0000

Source: Edelman Insights Thanks to a blog post from Jackie Huba of Church of the Customer, I came to learn about Edelman Insights Presentation titled “Key Employee Engagement Findings from Edelman’s 2012 Trust Barometer”. From the survey results (graphic above), several facts seemed to pop out: 1) People are increasingly losing their trust in the […]

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Face-to-Face Still Trumps Facebook

Walter — Sat, 29 Oct 2011 09:37:00 +0000

According to the latest post on Church of the Customer, the most important platform for consumers to talk about brands isn’t on Facebook, Google +, Twitter or even SMS! Rather, it is good old person-to-person communication in the flesh (well at least in the US). Have a look at this chart here from eMarketer: Source: […]

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We the Citizen Marketers of Your Brand

Walter — Tue, 15 Feb 2011 22:44:00 +0000

The best form of marketing are carried out by Citizen Marketers. Learn who they are and what makes them tick here.

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Random Highlights in Marketing and Social Media

Walter — Mon, 26 Oct 2009 00:40:00 +0000

Courtesy of gapingvoid.com As I trawl through my RSS feeds this week, the following posts caught my eye. The first is this fascinating titbit in Branding Strategy Insider which noted how Chinese adopting Western names are using more unique monikers to make themselves stand out from the usual Toms, Dicks and Sallys. They include a […]

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